© All images copyright of David Hanes-Gonzalez
BILINGUAL CREATIVE PRODUCER
I help brands tell stories that resonate across borders. As a bilingual strategist and creative producer, I bring over a decade of experience developing and executing culture-driven campaigns for global names like Toyota, Bud Light, Camel, and KFC; projects rooted in authentic connection, not just content.
BRAND & CONTENT STRATEGY
I specialize in building multicultural strategies that blend deep cultural insight with creative execution. From launching brand campaigns to evolving storytelling frameworks, I bridge brand purpose with audience relevance, particularly for bilingual and bicultural markets.
Services include:
- Multicultural & Hispanic marketing strategy
- Brand storytelling & campaign architecture
- Social-first and platform-optimized content strategy
- Real-time trend adaptation & audience segmentation
PHOTO & VIDEO PRODUCTION
From ideation to delivery, I lead end-to-end content production with precision, agility, and creative vision. I work seamlessly across pre-production, talent direction, and editing workflows, bringing stories to life through visual content that hits both emotionally and strategically.
Capabilities:
- On-set production & direction
- Portrait, lifestyle & documentary-style photography
- Cinematic short-form video for digital & broadcast
- Adobe Premiere & Photoshop (advanced proficiency)
- Mobile-first production using iPhone 15 Pro workflows