DAVID
HANES-GONZALEZ

David Hanes-González is a bilingual creative producer and sports photographer paired with over 8 years of creative agency experience managing campaigns for global brands like Toyota, Bud Light, and KFC. His personal client list includes Everlast, WBC, and Matchroom Boxing. As a first generation Mexican American, his work goes beyond the frame, telling powerful stories that blend sport, culture, and identity. 

David’s standout and ongoing project, "No Te Dejes", is a powerful reflection of resilience and identity, weaving the stories of Mexican fighters and their relentless pursuit of greatness. This series has become a testament to the spirit of Mexican boxing, merging culture with sport in a visually compelling way. Since its debut in the fall of 2023, "No Te Dejes" has been featured in over a dozen major media publications in Mexico and the U.S. / Europe. 

“He painted an intimate picture of the sport’s importance to Mexico and formed a much deeper connection with his family’s home country.” - WePresent (WeTransfer)

“David Hanes-González uses his camera as a tool to understand and strengthen his roots. No Te Dejes, a project that documents the passion and love that goes into the boxing community of Mexico City." - NPR

“David Hanes-Gonzalez creates an intimate portrait of sport, culture, and community.” - Huck Magazine 

“David's passion for the Mexican style merged with his own practice of the sport, prompting him to embark and earn the respect of the community and the support of the WBC (World Boxing Council)." - El Heraldo 

“Chicano photographer captures what makes Mexican boxing special.” - La Jornada

"No Te Dejes photographs the other stories and the magic boxing culture in Mexico. Delving into the feelings of the athletes.” - La Lista

“David was able to connect with his roots through two of his passions: The camera and boxing.” - El  Economista

“No Te Dejes, intimate portraits of Mexico City’s Boxing Community.” - Trippin