DAVID
HANES-GONZALEZ

David Hanes-González is a bilingual brand strategist and creative producer with over a decade of experience building culture-driven campaigns for global brands like Toyota, Bud Light, and KFC. He blends his agency-side expertise with a sharp cultural lens to help brands connect authentically with Hispanic and multicultural audiences.

As a first-generation Mexican American, David brings more than strategy to the table. He brings lived experience. His storytelling spans sports, identity, and community, captured through a mix of integrated marketing and striking visual content.

Alongside his brand work, David’s photography and documentary projects, including collaborations with Everlast, Matchroom Boxing, and the WBC, have earned international recognition. His ongoing series No Te Dejes and Boxeadoras Mexicanas explore the resilience and beauty of boxing culture in Mexico, and have been featured by NPR, WePresent, Huck, and CGTN America.

Whether he's leading a campaign or capturing a portrait in the gym, David’s work lives at the intersection of culture, purpose, and creative excellence.

David’s standout and ongoing project, "No Te Dejes", is a powerful reflection of resilience and identity, weaving the stories of Mexican fighters and their relentless pursuit of greatness. This series has become a testament to the spirit of Mexican boxing, merging culture with sport in a visually compelling way. Since its debut in the fall of 2023, "No Te Dejes" has been featured in over a dozen major media publications in Mexico and the U.S. / Europe. 

“He painted an intimate picture of the sport’s importance to Mexico and formed a much deeper connection with his family’s home country.” - WePresent (WeTransfer)

“David Hanes-González uses his camera as a tool to understand and strengthen his roots. No Te Dejes, a project that documents the passion and love that goes into the boxing community of Mexico City." - NPR

“David Hanes-Gonzalez creates an intimate portrait of sport, culture, and community.” - Huck Magazine 

“David's passion for the Mexican style merged with his own practice of the sport, prompting him to embark and earn the respect of the community and the support of the WBC (World Boxing Council)." - El Heraldo 

“Chicano photographer captures what makes Mexican boxing special.” - La Jornada

"No Te Dejes photographs the other stories and the magic boxing culture in Mexico. Delving into the feelings of the athletes.” - La Lista

“David was able to connect with his roots through two of his passions: The camera and boxing.” - El  Economista

“No Te Dejes, intimate portraits of Mexico City’s Boxing Community.” - Trippin