DAVID
HANES-GONZALEZ

I was commissioned by Everlast to capture Mexican boxer Rocky Hernández’s electrifying clash against Thomas Mattice at the legendary Arena Sonora in Sonora, Mexico—a fight organized by Matchroom Boxing. Entrusted with showcasing the raw intensity and emotion of the event, I crafted a visual narrative that highlighted Hernández's grit, resilience, and the indomitable spirit of Mexican boxing. This project allowed me to merge compelling storytelling with Everlast’s brand vision, celebrating the heart of a fighter while honoring the rich legacy of the sport in Mexico.